Our Goal

Provide grocery stores with a meal planning tool that will allow shoppers to plan their meals in the store.

This will allow the grocery store to:

• Increase profits by “building the basket”
• Differentiate itself from competition
• Increase customer satisfaction

Objectives:

• Build a robust database
• Develop database processes
• Create UI software
• Integrate with grocery store database
• Market product

Sous Chef will provide grocery shoppers with:

• Shopper-specific recipes
• Recipe-specific coupons
• Complete customized shopping list
• Video-enhanced cooking directions
• Accompaniment suggestions

Sous Chef will provide grocery stores with:

• Competition with restaurants and “fast food”
• Customers that shop at other stores
• Clear picture of shopping habits
• Opportunity to “build the basket”

Sous Chef will not...

• Prepare meals
• Purchase groceries
• Guarantee nutritious preparation of meals
• Control serving size of prepared meals