THE PROBLEM
Dogs in America have been on an alarming trend of gaining weight throughout the past
couple of decades. The Association for Pet Obesity Prevention states that as many as
55.8 percent of dogs in the United States are overweight! Even just a few pounds can make
a huge difference in your pets overall health. Weight is a contributer, but it is far from the sole problem.
While dogs may not have the ability to speak to us when they are feeling ill,
they still show signs of sicknesses, you just have to know what to look for. The problem
is that there are too many subtle signs to look for in order for you to be truly effective at detecting
an illness before it is already in more advanced stages. Another issue is not having the ability to easily share information regarding your pet.
Usa Today states that 40 percent of
dog owners did not receive any diet information from their vet office.
The problem lies with owners not understanding the amount of care that owning a dog requires, or simply losing track of what needs to be
cared for. This often leads to focusing in on one aspect of your animals life (weight) while something else is acting up (change in sleep habbit).
We are all human, we simply do not have an all in one solution when it comes to our pets health and lifestyle.
OUR PROBLEM STATEMENT
Dog owners who want to ensure their pets lead a long and healthy life often do not fully recognize the need for, and advantages of, proper exercise, diet, and proper attention to their medical needs.
PROBLEM CHARACTERISTICS
Take-aways:
% Dogs that are obese:
% Owners without diet advice from an expert
% Dogs that are not walked properly
THE SOLUTION
The solution is The Modern Dog. The Modern Dog is an application that lets you track your dog's lifestyle.
Track and monitor your dogs' weight, activity level, food/caloric intake, etc. The Modern Dog will also use your location
to inform you of potential weather-related animal safety hazards. Having all the information you need in a single location
saves you time and effort when it comes to making decisions about your dog's health. Be proactive about managing your dog's
unhealthy habits and change them before it creates any long-term effects.
The Modern Dog gives each pet owner the ability to truly connect with their dog on an all new level.
Having the ability to store and access your pets medical records will also save you time when visiting your
vet. This could prove to be extremely useful during an emergency situation!
Never guess how active your dog has been. With The Modern Dog, you will know just how active they have
been for the day, week, or entire year. See if your dog falls within the recomended range, and make changes
BEFORE it is too late.
Not getting dietary advice will become a thing of the past. Your vet will now be able to see
your dogs progress, as well as set goals for you and your dog to accomplish, all in the name of health.
Take-aways:
Know 100% how active your pet is
Know 100% of your pets dietary needs
Know 100% of your dogs vitals at all times
THE MARKET
Not only is technology the solution, it is also one of the fastest growing trends in pet
ownership. Forbes
recently published an article stating that technology for animals is growing, mainly do to the
increase in ownership of the smartphone. As you can see from the infographic below, the market is
expected to increase its current growth rate to 7%.
The current pet industry market is estimated to bring in $75.38 billion dollars.
As you can see from this infographic on the left from Business Wire,
this market trend will not be slowing down any time soon.
Take-aways:
% Households with an animal
Expected Market Growth
Year-Over-Year Growth
