Problem Statement Student Retention

Problem Statement:

Universities must provide a unified platform that connects freshman students to the resources intended to provide a successful college experience.

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Problem Characteristics:

• Freshmen students do not feel connected to the university social life
• Resource information is spammed via diverse communication channels without regard to individual student interest or need
• Diverse communication channels are problematic
• Information that does reach students may be overlooked due to "information overload"
• Students have limited ability to have information tailored to their interests or needs

Current Process:

Students receive information through multiple channels; emails, flyers, announcements, word-of-mouth, etc. Due to the amount of information presented through these diverse channels, students may miss out on information on resources that are applicable to their interests and needs.