| Risks |
| Insufficient Market |
| Probability: Initial results of surveys and interviews indicate
probability is low. |
| Consequence: Severe |
| Solution: Have in place a great marketing plan to include possibly convincing government to make the wearing of such a device (or similar) mandatory in some situations. |
|
| Lawsuits from Unrealistic Expectations by Consumer |
| Probability: With the proper marketing techniques: Low |
| Consequences: Severe |
| Solution: Outsource a good advertising company and retain a good attorney well versed in marketing law. |
|
| Competition |
| Probability: Moderate |
| Consequences: Moderate |
| Solution: Make a great product and get our name known before anyone else. |
|
| Limitations: |
| • | Not a replacement for good sleeping habits. |
| • | Users will still be afflicted by the other basic problems of sleep-deprivation beyond falling asleep randomly. |
| • | A fair amount of setup is required. |
SBIR Submission / Project Plan
