Marketing Plan
Customers
Hospitals
- Providing or looking to provide phase III cardiac rehabilitation
- Desiring better services to market to customer
- Hospital’s expenses
- Hospital client
- Server
- Additional staff
Insurance Companies
- $26.3 billion in payments to Medicare beneficiaries for hospital expense
due to CVDS [Average $7,883 per discharge] 1
- Total cost – $351.8 billion1
- Insurance companies’ expenses
- User client
- Monthly service fees
Users
Cardiovascular Disease Patients
- Those who have already experienced a CVD
- Those with CVD warning signs
- Primary Focus -- Ages 35-60
- Majority own computers 2
- Majority use the Internet 2
- Deal with Cardiovascular Diseases
- Almost 150,000 Americans under 65 die each year from a CVD. 1
- Increasing percentages of Cardiovascular Diseases (see graph)
Recurrence
- Individuals who have symptoms of a CVD
- 50 percent of all heart attacks1
- 70 percent of all CHD deaths1
Marketing to Hospitals
- Increased Reputation
- Increased Business
- Increased Revenue
Marketing to Insurance Companies
- Reduced Spending on Repeat Cardiovascular Patients
- Initial Costs
Test Market
Sentara Norfolk General Hospital
- Cardiac Program ranked 21st in the United States1
- In 2002 more than 40 cardiac research projects were in progress by
Sentara’s cardiac physicians.1
- 1,612 open heart surgeries performed at Sentara Norfolk General Hospital
in 20002
- More than any other hospital in Virginia2
- Recently announced plans to build a dedicated cardiac hospital
on the Sentara Norfolk General Hospital campus2
P3C Trial Run
- Control Group n = 300
- Standard rehabilitation process
- Experimental Group n = 300
- Incorporation of P3C starting in Phase II
- We will provide
- Hospital Server (Provided from In-House Testing)
- Software for Server (Provided from In-House Testing)
- Funds for Additional Staff ($70,000)
- Hospital Client Software (No Cost)
- Patient Client Software (No Cost)
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