Abstract
Poor customer service is a cause for low retention rates in any business. Listed as the number one reason why consumers leave a store, poor customer services
easily spreads by word of mouth and can have
detrimental
effects on a business. If repeat customers spend 33% more than new customers, and it costs 6% more to sell an item to a prospective customer than it does an existing one, one can clearly see the benefits of retaining
a solid customer base.
In store, many problems to the every-day shopper can arise. From not knowing all available options, not knowing item location, getting substandard or misinformation from store experts, to simply having a hard
time
finding a sales associate, many ailments plague today's customers. Our solution to this problem is the A.S.K., the Automated Service Kiosk. The A.S.K. will provide an in-store alternative source of knowledge to help
customers quickly find answered they're seeking. The A.S.K. can offer a wide range of beneficial traits found currently unavailable in one all-inclusive solution. The traits, including product comparison, sale /
coupon notification, location indicatory map, and a friendly and easy-to-use interface will brighten customers' shopping experiences drastically.
Direct benefits to stores also exist. Aside from an obvious increase
in customer retention, the A.S.K. can provide predictive analysis and detailed information to stores letting them easily monitor what products are more popular than others and what changes might need to be made.
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