CAMS
[Computer Asset Management System]

Market Analysis

Probably the most critical aspect of the marketing analysis at this point of the feasibility study is attempting to identify and quantify potential customers for the product. This is the portion of the analysis that asks the question: will people be willing to buy our product? To answer this question, we decided to conduct a poll of 25 network administrators who are currently employed in the field. While the sample size is admittedly small, we do feel that it gives us some indication of interest in the product. To each of these 25 administrators, two questions were asked.

1. Would you buy the Computer Asset Management System?
2. If you answered yes to the previous question, would you be willing to pay for the product?

It was felt that these two simple questions would help us determine whether the market perceives the Computer Asset Management System as a marketable product, and would the market be willing to pay for this product. The latter might then be used to determine the overall profitability of the product.

Of the 25 network administrators surveyed, 72% indicated interest in buying such a product to assist them in their network administration duties. Furthermore, of the 72% that responded favorably, all of them indicated a willingness to pay for the product.

Recognizing that this was such a small sample however, we decided to look at one other potential market, that of the computer and computer peripheral repair facility. Definately, CAMS will be a profitable purchase for any small to medium scale business. As you may see from the picture on your left; CAMS' sales will be targeted to more than 70% of current companies on the IT market. Our feeling is that the Computer Asset Management System could be very useful in this environment to help track and locate equipment as it is brought in for repair and subsequently returned to the customer once the work had been completed. We have not yet had time to contact such a facility but we did perform research on one of the largest repair facilities in the country: Geek Squad®.

Geek Squad© is a subsidiary of Best Buy which is responsible for residential and commercial computer support. Their goal is to become the largest supplier of repair and support services in North America. At the end of fiscal year 2005, Geek Squad® had employed nearly 7,000 Geek Squad agents, with an expectation to add an additional 5,000 agents in fiscal year 2006. In April 2005, Geek Squad® announced plans to open 20 to 50 stand-alone stores during the next 18 months. This is a huge target market that we will further investigate in the coming months. And since we CAMS has certain advantages among other asset management solutions we thinjk that CAMS will be quite succesfull solution that may even compete with current gigants


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