Hardest types of Presentations
- Those that Persuade
- Those that Motivate
Biggest Efforts
- Preparing the presentation
- Delivering the presentation
- Strengthening the presentation with powerful tools and techniques
Preparing the Presentation
- What is your purpose?
- Take the audience through the decision-making process
- Who's your audience?
- How should you structure your presentation?
- How will you manage those butterflies?
Delivering your Presentation
- Grab your listeners' attention
- .....then hold it
- Questions and other challenges
- LISTEN to the question
- Give feedback
Strengthening your Presentation
- Handle the fear
- Build trust
- Appeal to audience learning styles
- Auditory (evocative words)
- Kinesthetic (compelling pictures)
- Visual (make them move - take a vote)
The Three Toughest Presentations
- Closing a big sale
- Launching a change effort
- Persuading approval of a risky new investment
Closing the Big Sale
- Create trust
- Solve their problems
- Do not jump to conclusions
- Establish credibility
- Elicit audience buy-in through questions
- Approach solution from customer point of view
- Ask for the sale - polite request for action on the audience's part
Inspiring Change
- Contrast the state of things as they are now with the state of things as they might be if the change is successful
- Persuade people it's worth journeying from one state to the other
- Burning BUilding Approach
- Promised land picture
- Outline the plan
Persuading the Board
-
Minimize the radical nature of the proposal
- Competition
- Marketing
- Future
- secure the sale
Preparing your Presentation
- Define your audience
- Decide upon appropriate approach
- Anticipate their response
- Determine how much they already know
- Ask yourself if the proposal is in their interest
- Sell benefits - not features
- Make sure you have tailored the structure of your presentation to your audience
Build a Presentation that Motivates
- Realize that there is a problem
- Provide a thorough and honest analysis of the situation
- Present your solution
- Spell out the benefits of the choice that you want them to take
- Get them started on the required actions
How to Structure a Persuasive Speech
- Describe a situation
- Give the audience a problem
- Offer a solution and suggest an action
- Present a decision to be made
- Deliver bad news
- Impart information
Coping with Stage Fright
- PREPARE!
- Know your audience and setting
- Prepare your material
- Know your topic
- Prepare more material than you think you will use
- Imagine questions that people might ask
- Memorize the first minute of your presentation
- Focus on your audience - not on yourself
- Relabel your physical symptoms positively
- Avoid Rigid Rules
- Think before you speak
- Don't look that nervous
20 Strategies for Reducing Stage Fright
- Understand that your listeners want you to do well
- Believe that you know more than your audience
- Familiarize yourself with the setting
- Get to know some members of the audience before you speak
- Choose topics you know something about
- Prepare your message, indeed, overprepare
- Focus on your audience, not yourself
- Don't practice in front of a mirror
- Never tell the audience you are nervous
- Label your physiological excitement as positive rather than negative
- Talk positively about your presentation to yourself
- Turn your energy into something positive
- Get rid of your "rigid" rules about speaking
- Be flexible and adaptive during your presentation
- Understand that no presentation is "that important"
- Remember that you are not a good judge of how nervous you appear
- Believe compliments on your presentation
- Think! Plan ahead to avoid problems
6 Ways to grab your Audience
- Make it Personal
- Throw out a quirky fact
- Put them on the edge of their seats
- Draw a hypothetical scenario
- Create a series of vignettes
- Use a pertinent quote
Handling Q&A
- Giving feedback
- Paraphrase the question
- Clarifying the issues
- Empathetic listening
- Active listening
Difficult Questions
- Unclear questions
- Leading questions
- "I don't know" questions
Don't Make These Common Mistakes
- Reading from a script
- Hiding at the back of the room or behind a podium
- Ignoring time constraints
- Going off on tangents
-
- Not knowing your audience
- Falling to grab your listener's attention
- Neglecting to provide a road map
- Presenting without visual aids
- Using visuals that don't relate to your message
- Not letting visual aids do their work
- Presenting without passion
Presentation Requirements
- Define Primary Presentation Goal or expected result
- Define Secondary Presentation Goals
- Determine Presentation Audience
- Tailor Presentation to Audience
Various Presentation Methods
- Lecture -- large assembled group
- Seminar -- medium group with interactions
- Discussion -- small organization
- Forum -- selected presenters with questions
Critical Presentation Ingredients
- Preparation
- More Preparation
- Even Some More Preparation
Standard Presentation Model
- Introduction -- The Beginning
- Main Presentation
- Audience Questions
- Conclusion
- All Tailored for Presentation Topic
Presentation Introduction
- Clear Definition of Problem or Purpose of Presentation
- Identification of Problem Background
- Listing of Work Completed -- Efforts to Date
- Listing of Remaining Requirements
Main Presentation
- Summary of existing system problems and limitations
- Summary of proposed system needs
- Decision criteria used to support problem solution
- Proposed schedule to complete project
Audience Questions
- Solicit questions with questions
- Quick thought response -- use the thought pause
- All answers may not be known
- Limit questions to topic
Presentation Conclusion
- Summary of what you said
- Incorporation of audience concerns
- Call for desired action
Presentation Aids
- Speech
- White Board
- Projecting Computer Files
- Projecting Recordings
- Hard Copies of Support Material
- Hard Copies of Presentation Excerpts
Presentation Speech
- Presentation speech methods
- Restriction of terminology
- List of key terms to use
- Emphasis of speech inflection
- Vary speech cadence
- Vary speech loudness
- Pause for audience thought process
- Perform as the presentation actor
Platform Presence
- Establish eye contact frequently
- Pause to allow audience whisper discussions
- Avoid turning away from audience
Presentation Slides
- Each has only one idea
- Should be easily read
- Neatness
- Brief ideas
Presentation Organization and Results
- Tell 'em what you're gonna tell 'em
- Then tell 'em
- Then tell 'em what you told 'em
If you are lucky and your presentation was successful
Half of the time
Half of the audience will remember
Half of what you said
If you tell 'em again
The Unexpected Presentation Catastrophie
Even with:
- A well organized presentation
- A thoroughly reviewed presentation
- A well scrubbed set of training aids
- Several practice presentations
Something Will Go Wrong
Plan for the unexpected