[Image] [Image] FROM THE EDITORS Established 1845 EDITOR IN CHIEF: John How Scientific American Works Rennie The laboratory is where it starts. Brilliant BOARD OF EDITORS: scientist ( A ) makes an important discovery. His Michelle Press, loud cry of "Eureka!" startles sleep-deprived Managing Editor; Philip postdoctoral fellow ( B ), who drops a cage of M. Yam, News Editor; laboratory mice ( C ). The animals, dizzy from Ricki L. Rusting, running mazes, dash around the room, knocking Associate Editor; experimental notes ( D ) onto the floor along Timothy M. Beardsley, with unfinished grant proposals, flyers for Associate Editor; Gary upcoming scientific meetings, the brilliant Stix, Associate Editor; scientist's blurry vacation photographs, and a W. Wayt Gibbs; Kristin half-finished sandwich. Worried graduate student Leutwyler; Madhusree ( E ), acting on vaguely worded instructions from Mukerjee; Sasha brilliant scientist, bundles all of the above Nemecek; David A. into a large manila envelope ( F ) and mails it Schneider; Glenn to Scientific American. Zorpette; Marguerite Holloway, Contributing Upon arriving at our offices, the envelope is Editor; Paul Wallich, promptly opened by unpaid interns ( G ) who, contributing Editor; desperate, eat the half-finished sandwich. The administrative staff ( H ) collects the rest of ART: Edward Bell, Art the contents and passes them to the editor in Director; Jana chief (I , that is, me), who immediately reaches Brenning, Senior for his large bottle of aspirin ( J ). The string Associate Art Director; attached to the aspirin bottle opens a valve on Johnny Johnson, the coffeemaker ( K ), pouring a gallon of Assistant Art Director; hazelnut Colombian directly into the waiting Jennifer C. mouth of the article editor ( L ). Twitching with Christiansen, Assistant caffeine, that editor is now ready to begin her Art Director; Bryan work. Christie, Assistant Art Director; Bridget Editing is a highly complex process and quite Gerety, Photography impossible without a lot of heavy machinery. Editor; Lisa Burnett, First, we feed the manuscript through the Production Editor Dejargonizing Passive Phrase Reallocator. Operating on quantum-mechanical principles of COPY: Maria-Christina wave-particle equivalence, it changes sentences Keller, Copy Chief; such as "Samples obtained from Site 46 were Molly K. Frances; subjected to analysis by multiple investigators Daniel C. Schlenoff; and subsequently reintroduced to the environment Terrance Dolan; from which they had been collected" to "We Katherine A. Wong examined the specimens, then put them back." The Implicit Inflection Remodulator makes sure that ADMINISTRATION: Rob sentences carry some form of punctuation at least Gaines, Editorial every 200 words, whether they need it or not. Administrator Most awe-inspiring is the Randomizing Optimum Structural Facilitizer, a cross between a paper PRODUCTION: Richard shredder, a house fan and a sewing machine, which Sasso, Associate takes apart a manuscript at the subatomic level Publisher/ Vice and reorganizes it. President, Production; William Sherman, It's roughly at this point in our work that the Director, Production; brilliant scientist ( A ) contacts us again, Janet Cermak, informing us that the manuscript we are working Manufacturing Manager; on was sent by mistake and that the real one is Tanya DeSilva, Prepress on its way. Also, he would like his vacation Manager; Silvia Di photographs back. I ( I ) then reach for my Placido, Quality aspirin again, and the editing begins anew. Control Manager; Carol Hansen, Composition Ahem. Nobody was ever better at describing great Manager; Madelyn Keyes, mechanical contrivances and the way things ought Systems Manager; Carl to work than Rube Goldberg. Cherebin, Ad Traffic; Norma Jones JOHN RENNIE, Editor in Chief editors@sciam.com CIRCULATION: Lorraine Leib Terlecki, Associate Publisher/ Circulation Director; Katherine Robold, Circulation Manager; Joanne Guralnick, Circulation Promotion Manager; Rosa Davis, FulfIllment Manager; Paul Yager, Assistant Circulation Promotion Manager ADVERTISING: Kate Dobson, Associate Publisher/Advertising Director OFFICES: NEW YORK: Thomas Potratz, Eastern Sales Director; Kevin Gentzel; Timothy Whiting. DETROIT, CHICAGO: 3000 Town Center, Suite 1435, Southfield, MI 48075; Edward A. Bartley, Detroit Manager; Randy James. WEST COAST: 1554 S. Sepulveda Blvd., Suite 212, Los Angeles, CA 90025; Lisa K. Carden, west coast Manager; Debra Silver. 225 Bush St., Suite 1453, San Francisco, CA 94104; CANADA: Fenn Company, Inc. 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