Problem Statement
A driver's limited awareness of adverse traffic conditions increases his or her potential to get caught in heavy traffic congestion.
Traffic Wizard Goal
Traffic Wizard is a real time traffic analysis smartphone app, personalized for each driver, to better inform him/her of route-specific traffic conditions before he/she becomes encumbered by heavy traffic.
  • Virtual Checkpoint System for efficient data transfer during traffic updates.
  • Profile system for users to store frequent routes for pre-analysis before travel.
  • Accurate traffic information distribution based on custom routes.
Customer Identification

The customers directly suffering from traffic congestion are drivers. Getting the smartphone app into the drivers' hands will require an aggressive marketing campaign.