Better Swipe
Problem Statement
Consumers have a significant potential in savings through the use of rewards credit cards,
but choosing the right card to maximize their savings is complicated.
Problem Characteristics
The Rewards Card Selection Conundrum
Hundreds of cards to choose from and various types of rewards (cash, points, miles).
Amount of rewards depends on the expense type.
True value of rewards can vary based on how they are redeemed.
Consumers’ intended purchases should be a selection consideration.